Blog

Social media is the favourite channel of many marketeers and employer branding specialists. There is barely any other channel where the impact can be measured so well, and the results can be easily processed in a digital form. The prerequisite is that the company’s own employees are active on social media. But how do you motivate them to like, share and comment on company posts? Eight tips from the perspective of internal communications.

When a company is handed over to new owners, it is an exciting moment – also in terms of communication. In this blog post, we highlight the communication of the succession process based on a specific case and provide answers to the five most important questions. That way, you can optimally set the course for the start of the new management.

As far as technology is concerned, your intranet works perfectly. But what is the point, if there are only a few new articles and the exciting content is published elsewhere? Seven recommendations for companies that want to make their intranet the No. 1 information platform for their employees – even without a large communications department.

IT plays a major role when it comes to the intranet. But technology is only one half of it. The other half is structure, culture and communication.

Imagine spending your lunch break with a befriended colleague. He asks you for your opinion about your future boss. Future boss? That’s the first time you hear about it.

Interim Management For Internal communication All experts agree: Internal communication is increasingly important. But companies are facing more difficulties to ensure a professional standard -...

During the corona crisis many communicators proved their bold creativity: within days, they have created digital communications platforms, explored unused channels, produced large amounts of content. And what will happen from now on?

Many who work in large companies may shrug their shoulders at this question. However, in medium-sized companies things often look different. Usually, they do not have an internal communications department. If marketing, HR and management have shared the communication tasks so far, who then takes charge of internal communication?

Medium-sized companies in Germany are currently facing several challenges. Two of these are closely linked to internal communication: digitalisation and the shortage of skilled workers. Why do many small and medium-sized enterprises still feel overwhelmed by these issues? Why are these challenges coming to a head now?