Blog
Choosing the right editorial model for your intranet
An intranet needs an editorial team – but how should it be organised? The distribution of editorial responsibilities can have a significant impact on the quality of internal communication. In this article we present three models: the decentralised editorial team, the centralised editorial team and the hybrid model.
How corporate communications can drive innovation
Who should drive innovation in organisations? Everyone, really, right? If you’re wondering how you, as a communicator, can contribute to more innovation, here are some tips. We have also put together 15 concrete ideas for more innovation that you can use to strengthen your company’s innovative power.
Three Basics to better communicate change
Changes happen all the time – from personnel changes, to changes in the organisational chart, to changes in the working environment. Often it is not easy for employees and leaders to understand the measures and reasons. What helps? Systematic, clear and comprehensible internal communication! The following three basics will help you to communicate strategically and well prepared.
Employee survey too complex? 6 leaner alternatives
Many companies survey their employees regularly – for good reason: those who are heard and can initiate improvements feel better at work and are more productive. But a survey (and especially the subsequent improvement process) is costly and raises great expectations. Can’t it be leaner? We think: sure! Here we present six alternatives to the classic employee survey.
Communicating digital projects internally – this is how it works!
As a project manager, your digitalisation project is very important to you, and you know the many advantages it will bring to your company. You want to create acceptance for your project among your colleagues – ideally even enthusiasm. But how? The following five questions will help you to optimally plan the internal communication of your project right from the start.
New work: three theses from an internal communication perspective
New work here, new work there: Whether as a reaction to the shortage of skilled workers or to support agile processes – many companies have already taken up the topic. But what can communication professionals contribute to the introduction and implementation of new work? Three theses from the perspective of internal communication.
Internal LinkedIn campaign: how to activate your employees
Social media is the favourite channel of many marketeers and employer branding specialists. There is barely any other channel where the impact can be measured so well, and the results can be easily processed in a digital form. The prerequisite is that the company’s own employees are active on social media. But how do you motivate them to like, share and comment on company posts? Eight tips from the perspective of internal communications.
Communicating company succession: the five most important questions
When a company is handed over to new owners, it is an exciting moment – also in terms of communication. In this blog post, we highlight the communication of the succession process based on a specific case and provide answers to the five most important questions. That way, you can optimally set the course for the start of the new management.
Great content for the intranet: 7 recommendations
As far as technology is concerned, your intranet works perfectly. But what is the point, if there are only a few new articles and the exciting content is published elsewhere? Seven recommendations for companies that want to make their intranet the No. 1 information platform for their employees – even without a large communications department.
Here’s why you should invest in professional internal communication
It is difficult to quantify the benefits of internal communication. However, a few calculation examples illustrate why professional internal communication pays off in any case – and in hard cash.
The intranet is not an IT project
IT plays a major role when it comes to the intranet. But technology is only one half of it. The other half is structure, culture and communication.
Beware of breach of trust! Three fundamental mistakes in IC
Imagine spending your lunch break with a befriended colleague. He asks you for your opinion about your future boss. Future boss? That’s the first time you hear about it.
Interim management for internal communication
Interim Management For Internal communication All experts agree: Internal communication is increasingly important. But companies are facing more difficulties to ensure a professional standard -...
Internal communication after corona: What’s next?
During the corona crisis many communicators proved their bold creativity: within days, they have created digital communications platforms, explored unused channels, produced large amounts of content. And what will happen from now on?
Where to place Internal Communications?
Many who work in large companies may shrug their shoulders at this question. However, in medium-sized companies things often look different. Usually, they do not have an internal communications department. If marketing, HR and management have shared the communication tasks so far, who then takes charge of internal communication?
It’s time
Medium-sized companies in Germany are currently facing several challenges. Two of these are closely linked to internal communication: digitalisation and the shortage of skilled workers. Why do many small and medium-sized enterprises still feel overwhelmed by these issues? Why are these challenges coming to a head now?
